Rebrand 100: The Podcast Series

Episode 31: How to Know When It’s Time to Rebrand


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Brands live, breathe, and age – just like people. In this episode, host Edmund Manasan breaks down the six key signs your brand is overdue for a rebrand, and how timing can be the difference between fading out or rising stronger.


Through real-world transformations from Poppi, Airbnb, Burberry, and Old Spice, we explore how each brand identified its breaking point and made strategic changes that reignited relevance, loyalty, and growth.


Produced by ASTIGS Design Inc. – Creative-as-a-Service

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Rebrand 100: The Podcast SeriesBy Edmund Manasan