Welcome to Rebrand 100: The Podcast Series — a daily, unfiltered chronicle of rebuilding a creative agency from the inside out.

In this premiere episode, host Edmund Manasan kicks off with a topic that’s transforming every corner of the creative industry: Artificial Intelligence. But this isn’t another hype piece. It’s a reckoning... and a reminder.

What’s changing?

Speed is now table stakes. Personalization is expected. Content is endless, yet connection is rare.

What’s not?

Story still matters. Voice still cuts through. Trust still takes time. Strategy still needs scars.

At ASTIGS, we're not just watching the shift — we’re living it. We’ve evolved from a traditional brand agency into a Creative-as-a-Service partner. Yes, we use AI every day, but never to replace what makes us human. It’s there to lift, not to lead.

Produced by ASTIGS Design Inc. – Creative-as-a-Service.
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