What do Louis Vuitton and Walmart have in common? At first glance, nothing. But both are masters of brand clarity, audience understanding, and market domination – despite playing entirely different games. In Episode 25, host Edmund Manasan unpacks the strategic brilliance behind luxury and budget branding, and explore how iconic brands like Hermès, Patek Philippe, IKEA, and McDonald’s thrive by fully committing to their positioning. Whether you dream of exclusivity or scale, this episode helps you get clear on which lane you’re in – and how to dominate it.

Featuring real-world brand breakdowns and insights from the ASTIGS strategy desk, this episode is your roadmap to picking a brand philosophy, pricing it with purpose, and showing up with conviction. Because in a world of endless options, the most dangerous place to be… is the middle.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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