Before your audience reads a single word, they see your brand. And in that split second, your color palette and font choices start telling a story – whether you intended it or not. In this episode, host Edmund Manasan breaks down how design isn't just decoration; it's one of the most powerful and subconscious tools in branding. From food cravings sparked by synthetic dyes to the elegance of watch typography, we explore how brands can use color and font strategy to build trust, convey emotion, and shape perception.

We also unpack the psychology behind different color associations and font families, share two unexpected case studies (including the FDA’s red dye ban), and offer actionable tips for aligning your visual identity with your brand’s values. If you want your brand to feel right the moment people land on your page or pick up your product, this episode is for you.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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