Rebrand 100: The Podcast Series

Episode 23: How Apple and Nike Built Unshakable Brand Loyalty


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What makes someone choose your brand over and over again even when there are cheaper, faster, or trendier options? In this episode, we dive deep into how Apple and Nike have cultivated fierce, almost irrational brand loyalty. From Apple’s sleek ecosystem and identity reinforcement to Nike’s purpose-driven storytelling and cultural relevance, we unpack what keeps fans coming back – not just for the product, but for the feeling.


Tune in as we explore five practical strategies your brand can apply to build trust, belonging, and emotional stickiness. Because loyalty isn’t a discount strategy, it’s a belief system. And in a world of endless options, the brands that win are the ones that mean something.


Produced by ASTIGS Design Inc. – Creative-as-a-Service

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Rebrand 100: The Podcast SeriesBy Edmund Manasan