In Episode 27 of Rebrand 100: The Podcast Series, Edmund Manasan explores how exclusivity can elevate your brand from just another option to something people deeply desire. Drawing lessons from luxury powerhouses like Hermès, Ferrari, Nikos Koulis, Pomellato, and Giorgio Bulgari, this episode breaks down how scarcity, access, and storytelling are intentionally crafted – not accidental.

Whether you're building a high-end brand or want to inject more allure into a mass-market offer, this episode offers a practical look at how to create perceived value through experience and emotional tension. If you want your brand to feel less replaceable – and more irresistible – this is where to start.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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