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Episode 07: The Email Marketing Autopsy: What’s Broken and How to Rebuild It
If you think email marketing is just “set it and forget it,” this episode is going to hurt a little.
Christopher is back with a scalpel and he’s dissecting what’s wrong with your email marketing program and how to stop bleeding leads before Q4 hits.
In this episode, he’s walking you through the email marketing autopsy: from bloated master lists and lifeless automations to fluffy content that lands in the trash faster than a Times Square flyer. A breakdown of what most brands get wrong and what needs to change now—to turn your email list into a conversion engine (not a dead weight in your CRM).
You'll learn how to clean up your lists, structure KPIs that actually mean something, create campaigns that resonate, and set up automations that work while you're sleeping (not against you). Plus, he breaks down what email programs are worth the investment, and why “free” is probably costing you conversions.
What’s Inside:
From the Episode:
Email marketing isn’t dead, your strategy is.
If you’re tired of seeing zero ROI from your email list, this is your wake-up call.
Subscribe to The Bulletproof Marketer wherever you listen, and connect with Christopher on LinkedIn for more no-fluff insights.
Episode Highlights:
🔗 Resource Links
Stay connected and dive deeper:
Get weekly insights straight to your inbox — zero fluff, all strategy.
https://gosalesandmarketing.com/bulletproof-marketer
Discover how we build bold marketing strategies that actually deliver.
www.thegoagency.com
Join the conversation, catch episode drops, and get behind-the-scenes takes.
https://www.linkedin.com/company/the-bulletproof-marketer/
Thought leadership, unfiltered opinions, and daily digital insights.
https://www.linkedin.com/in/chrisgomedia
View all episodes
By Christopher TompkinsIf you think email marketing is just “set it and forget it,” this episode is going to hurt a little.
Christopher is back with a scalpel and he’s dissecting what’s wrong with your email marketing program and how to stop bleeding leads before Q4 hits.
In this episode, he’s walking you through the email marketing autopsy: from bloated master lists and lifeless automations to fluffy content that lands in the trash faster than a Times Square flyer. A breakdown of what most brands get wrong and what needs to change now—to turn your email list into a conversion engine (not a dead weight in your CRM).
You'll learn how to clean up your lists, structure KPIs that actually mean something, create campaigns that resonate, and set up automations that work while you're sleeping (not against you). Plus, he breaks down what email programs are worth the investment, and why “free” is probably costing you conversions.
What’s Inside:
From the Episode:
Email marketing isn’t dead, your strategy is.
If you’re tired of seeing zero ROI from your email list, this is your wake-up call.
Subscribe to The Bulletproof Marketer wherever you listen, and connect with Christopher on LinkedIn for more no-fluff insights.
Episode Highlights:
🔗 Resource Links
Stay connected and dive deeper:
Get weekly insights straight to your inbox — zero fluff, all strategy.
https://gosalesandmarketing.com/bulletproof-marketer
Discover how we build bold marketing strategies that actually deliver.
www.thegoagency.com
Join the conversation, catch episode drops, and get behind-the-scenes takes.
https://www.linkedin.com/company/the-bulletproof-marketer/
Thought leadership, unfiltered opinions, and daily digital insights.
https://www.linkedin.com/in/chrisgomedia