Today I discuss how Dr. Bill Hennessey of Pratter, Inc. is already forcing price transparency in the market for health care products. He helps self insured businesses and unions save money by showing them lower cost alternatives for their members.

By showing the price for every imaging exam, lab, etc. in town it is then easy for people to decide where to go to get the best price. Without any laws this is the sort of market disruption that will revolutionize health care as we know it.

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