<p>In this episode of Marketing Hyperdrive, Mike Allton shares a lesson from history, from World War II, applied to one of his most important marketing projects and experiences. Full notes and links can be found at https://www.thesocialmediahat.com/episode/08/. </p>

In this episode of Marketing Hyperdrive, Mike Allton shares a lesson from history, from World War II, applied to one of his most important marketing projects and experiences. Full notes and links can be found at https://www.thesocialmediahat.com/episode/08/.

<p>In this episode of Marketing Hyperdrive, Mike Allton shares a lesson from history, from World War II, applied to one of his most important marketing projects and experiences. Full notes and links can be found at https://www.thesocialmediahat.com/episode/08/.&nbsp;</p>

Episode 08: What do you do when plans don’t go your way?

Marketing insights. Personal revelations. Humour and hubris from Mike Allton, author, speaker and writer.

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Episode 08: What do you do when plans don’t go your way?

Episode 08: What do you do when plans don’t go your way?