Marketing Hyperdrive

If we're investing significantly in a virtual event platform, wouldn't it be nice to have a dozen or more other uses for it? I thought so too.

In a departure from the norm, this episode of Marketing Hyperdrive features a snippet from an interview I did with the folks at Social Chatter, all about virtual events. We discuss:

1. My approach to Virtual Events and the platforms I love today.

2. How I foster brand partnerships.

3. How I leverage influencers as virtual event speakers.

And interestingly, the topic of hybrid events came up... events that combine both an in-person element and a virtual option. And I have to say, I don't think there's a future for hybrid events. Listen to the interview to learn more.

LINKS

Social Chatter Blog: https://www.socialchefs.com/meta-new-facebook-metaverse/

Social Chatter Video: https://www.youtube.com/watch?v=xORutSn7eLY

Virtual Event Intensive: https://www.thesocialmediahat.com/virtual-event-intensive/

In today's episode of Marketing Hyperdrive, Mike Allton shares a lesson from 9th Century England (and a Netflix show) that helps illustrate how to find and leverage an unfair advantage you have over your competitors.

The full transcript and a number of terrific resources to help you with Clubhouse, Live Streaming, Instagram and more, can be found at https://www.TheSocialMediaHat.com/Episode/18.

In this episode of Marketing Hyperdrive, experienced blogger Mike Allton shares 5 key mistakes that he and many other new bloggers have made, which you can avoid! This is how NOT to start (or grow) your blog. The full transcript along with today's links and resources can be found at https://www.TheSocialMediaHat.com/Episode/17.

In this episode of Marketing Hyperdrive, Mike Allton breaks down the the delicate balance Instagram must create between keeping users interested & engaged, and offering real value to advertising businesses, including a dive into the API and why certain features are or are not allowed. The full transcript and this week's valuable links can be found at https://www.TheSocialMediaHat.com/Episode/16 including information about this quarter's Social Pulse Summit: Instagram Edition by Agorapulse at https://summit.agorapulse.com. 

In this episode of Marketing Hyperdrive, Mike Allton explores how social networks have evolved over time, including the micro societies that exist there, and how our perception of social media is very much like that of a box turtle. Or should be! Today's notes and a flurry of resources are all available at https://www.TheSocialMediaHat.com/Episode/15. 

In this week's episode of Marketing Hyperdrive, Mike Allton talks about one of Dr. Martin Luther King's great speeches in which he challenges us to do what is right, and how that relates to what brands do today on social media. For the full transcript and all notes, go to https://www.thesocialmediahat.com/episode/14

This this episode of Marketing Hyperdrive, Mike Allton tells the story of the launch of the Voyager probes, the message they took into space, and the legacy they've secured for our planet - and how all of that should be inspiration for building our own unique legacy. The full transcript, notes and links can be found at https://www.thesocialmediahat.com/episode/13.

In this episode of Marketing Hyperdrive, Mike Allton lets you in a pretty powerful secret - a technique to do searches on Twitter that help you and your business find the results - and prospects - you're looking for. The transcript and all links and notes can be found at: https://www.thesocialmediahat.com/episode/12/

In this episode of Marketing Hyperdrive, Mike Allton shares exactly how the TikTok algorithm works, how that differs from other social networks, and how you, and your business, can replicate that success. You can find the full transcript and links here: https://www.thesocialmediahat.com/episode/11/