We've all heard of outcomes-based and value-based care and how that trend is impacting provider care and business operations for HME providers, but what about sales? How do providers win over key referral partner and payer relationships in that environment? HME sales expert Ty Bello, RCC, president and founder of industry sales and management coaching firm Team@Work Coaching says that HME providers need to start engaging in outcomes-based selling, and joins the podcast to talk more about what that means how providers can start implementing that sales approach.