Jack Hyman, CEO of HyerTek @ www.hyertek.com and Technology & Strategy Expert, discusses how he approaches the question "Should my organization have a social presence?" Applying two perspectives, the business and consumer-side logic, Jack addresses how businesses need to decide what is important for their brand and how to design campaigns for the consumers of their products. This is a follow-up to the data privacy conversation in Episode 08 and how privacy and targeting consumers should be considered as part of the dialogue.