Trying to expand your footprint online but not sure which platform will generate traffic? The decision to go online isn't as easy as it appears, especially with so many social media platforms via for attention. Are you selling a product? Building a brand presence? Trying to convey news? Generate revenue? All the above? Jack Hyman, CEO of HyerTek (www.hyertek.com), an expert technology and strategy consultant, explains in depth the purpose and reasons why users should only focus on four social platforms: Facebook, Twitter, LinkedIn, and YouTube. He provides a very specific picture as to what each platform should be used for to grow a business.