The Bulletproof Marketer

Episode 09: Q4 Marketing Playbook: Organize Your Strategy Before It’s Too Late

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If you think dumping your to-do list into ChatGPT counts as a marketing plan, this episode’s about to call you out.

Christopher is back with a no-fluff walkthrough on how to actually organize your fall marketing without losing your mind, your momentum, or your messaging.

In this episode, he breaks down the essential building blocks of a smart Q4 marketing plan, including how to align objectives with deliverables, structure content across channels, and get your team (or solo brain) out of reactive chaos mode. If you've ever scrambled to post about a new award, last-minute campaign, or your CEO’s “brilliant” idea, this one's for you.

You’ll learn how to create a planning system that holds up under pressure, supports long-term strategy, and doesn’t crumble when a client throws a curveball at 4 p.m. on a Friday.

Plus: how to weigh your audiences, stretch your content further, and use AI after you think, not before.

 

What’s Inside:

  • Why dumping ideas into AI is not a strategy
  • The 4 elements every smart campaign map should include
  • How to budget time, not just dollars
  • The real reason your social engagement is tanking
  • Why a whiteboard and a Google Sheet still beat most apps

    • From the Episode:

    Marketing without a plan isn’t brave. It’s budget sabotage.
    If you’re still stuck in “we’ll figure it out next month” mode, this is your wake-up call.

    Subscribe to The Bulletproof Marketer wherever you listen, and follow Christopher on LinkedIn for more direct-to-the-vein strategy.



    Episode Highlights:

    • The Summer Slowdown Lie [01:00]
    • Goals First, Always [06:00]
    • Vehicles and Fuel: Mapping Channels and Messaging [08:00]
    • Target Audiences by Design, Not Default [13:00]
    • The Monthly Message Matrix [15:00]
    • When Curveballs Hit: Planning for the Unplanned [19:00]
    • Content Planning vs. Content Dumping [21:00]
    • Budget, Bandwidth & Bringing in Help [23:00]
    • Execution That Doesn’t Burn You Out [28:00]

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      🔗 Resource Links

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        The Bulletproof MarketerBy Christopher Tompkins