Lets talk digital branding. As a freelancer in digital communications, it can be quite difficult to know where to start in a scary big world.

Today, we are going to make your life a bit easier and cover 14 steps to creating a powerful personal brand that is derived from an article found on salary.com.

Maybe you don’t have a business and want to start somewhere, maybe you do and this can serve as a refresher, or maybe you need to back track a little bit in your process and get a fresh view point.

So what is personal branding and why is it important?

In simple words, personal branding is the process of creating a public identity for the target audience. It includes conveying your beliefs, purpose, values, and goals. For those who don't know, personal branding is similar to business branding. The difference is that you will be marketing yourself.