Maybe you don’t have a business and want to start somewhere, maybe you do and this can serve as a refresher, or maybe you need to back track a little bit in your process and get a fresh view point.
In simple words, personal branding is the process of creating a public identity for the target audience. It includes conveying your beliefs, purpose, values, and goals. For those who don't know, personal branding is similar to business branding. The difference is that you will be marketing yourself.