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Episode 1 - A Conversation with Sarah Carmichael
GUEST
Sarah Carmichael, MBA, is the founder of Bees & Honey Creative a boutique marketing agency located in Calgary.
Throughout her career, Sarah has been the lead on a number of successful projects, including implementing a marketing strategy for a high-tech startup, and increasing brand recognition and doubling the leads for a technology investment firm. Sarah is committed to creating marketing communications plans that strategically align with the key corporate objectives of her clients.
In this conversation, Sarah talks about effective brand storytelling and how that can be brought into marketing for the company. She also gives some great tips for small business owners and how they can begin to build up their brand through various marketing techniques.
Bees & Honey Linkedin
PRESENTER
Ron Bettin, Co-Founder of ReSourceYYC & Entrepreneur
Ron is a respected leadership and transformational change professional with a vibrant entrepreneurial spirit that spans energy, renewables, industrial, consumer products, e-commerce, import/export, and business start-ups. He is a co-founder of several companies and is a Certified Management Consultant and Prosci® Certified. His cross-functional business and technology understanding gives him a unique perspective to help clients transform their company.
ABOUT RESOURCEYYC
ReSourceYYC is a hub of highly skilled professionals with a spirit of entrepreneurship ready to provide in-demand working solutions for start-ups, consultants, and established companies of any size. We are one of Calgary’s original shared office spaces, with member companies working in data analytics, software development, fintech, engineering, geology, agriculture, architecture, geospatial, biological sciences, and more.
Our coworking space has become the solution for hybrid workers to book a private or semi-private office with the ability to drop in and utilize shared workspaces. We help companies maximize workplace resources by offering the flexibility to scale up or scale down based on changing business requirements.
ReSourceYYC provides a positive and collaborative community for our members to thrive. With networking events, training sessions, social events, and more, members can stay current and connected, enabling their businesses to grow.
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By ReSourceYYCGUEST
Sarah Carmichael, MBA, is the founder of Bees & Honey Creative a boutique marketing agency located in Calgary.
Throughout her career, Sarah has been the lead on a number of successful projects, including implementing a marketing strategy for a high-tech startup, and increasing brand recognition and doubling the leads for a technology investment firm. Sarah is committed to creating marketing communications plans that strategically align with the key corporate objectives of her clients.
In this conversation, Sarah talks about effective brand storytelling and how that can be brought into marketing for the company. She also gives some great tips for small business owners and how they can begin to build up their brand through various marketing techniques.
Bees & Honey Linkedin
PRESENTER
Ron Bettin, Co-Founder of ReSourceYYC & Entrepreneur
Ron is a respected leadership and transformational change professional with a vibrant entrepreneurial spirit that spans energy, renewables, industrial, consumer products, e-commerce, import/export, and business start-ups. He is a co-founder of several companies and is a Certified Management Consultant and Prosci® Certified. His cross-functional business and technology understanding gives him a unique perspective to help clients transform their company.
ABOUT RESOURCEYYC
ReSourceYYC is a hub of highly skilled professionals with a spirit of entrepreneurship ready to provide in-demand working solutions for start-ups, consultants, and established companies of any size. We are one of Calgary’s original shared office spaces, with member companies working in data analytics, software development, fintech, engineering, geology, agriculture, architecture, geospatial, biological sciences, and more.
Our coworking space has become the solution for hybrid workers to book a private or semi-private office with the ability to drop in and utilize shared workspaces. We help companies maximize workplace resources by offering the flexibility to scale up or scale down based on changing business requirements.
ReSourceYYC provides a positive and collaborative community for our members to thrive. With networking events, training sessions, social events, and more, members can stay current and connected, enabling their businesses to grow.