ReSource Potential

Join Ron Bettin as he talks with Davis Yates and Ian Feil, co-founders of Wrapped Media.

Wrapped Media focuses on helping brands create more awareness through out-of-home advertising. Their secret in standing out in a crowded advertising landscape? Leveraging gig-economy drivers, such as Uber, Lyft and Skip the Dishes, vehicles that are always on the road. More driving time, means more exposure.

Throughout the podcast you will get to hear about how Davis and Ian started Wrapped Media. The lessons they have learned, and how they continue to grow this great business.

Want to learn more? Contact them at:

Davis - [email protected]

Ian - [email protected]

PRESENTER

On this episode of ReSource Potential we talk to one of ReSourceYYC's long time members Sandy McGrath.

Sandy is a 5X Winner of the Top 50 Managed IT companies in Canada (2018-2022). Top 100 award winner for people in technology for DEI. He is a passionate leader who strives to provide the best quality of service and professionalism to all Clients and Co-Workers. He has almost 20 years of IT experience. Sandy started as a Tier 2 Network technician for Final Frontiers in 2011. He moved up to Service Coordinator and then Service Manager in 2016. In January of 2018, he assumed the role of Operations Manager and has not looked back.

In this episode Sandy discusses how Final Frontiers sets itself apart from the competitors, and how the company continues to have sustained growth and success. Sandy also discusses some of the emerging trends that he is seeing in IT. One of these being the overall increase in security threats happening in the technology sector and the growing need for strong cybersecurity to protect your business.

PRESENTER

⁠⁠Ron Bettin⁠⁠, Co-Founder of ⁠⁠ReSourceYYC ⁠⁠& Entrepreneur 

Ron is a respected leadership and transformational change professional with a vibrant entrepreneurial spirit that spans energy, renewables, industrial, consumer products, e-commerce, import/export, and business start-ups. He is a co-founder of several companies and is a Certified Management Consultant and Prosci® Certified. His cross-functional business and technology understanding gives him a unique perspective to help clients transform their company.  

ABOUT ⁠RESOURCEYYC⁠

⁠ReSourceYYC⁠ is a hub of highly skilled professionals with a spirit of entrepreneurship ready to provide in-demand working solutions for start-ups, consultants, and established companies of any size.  We are one of Calgary’s original shared office spaces, with member companies working in data analytics, software development, fintech, engineering, geology, agriculture, architecture, geospatial, biological sciences, and more. 

Our coworking space has become the solution for hybrid workers to book a private or semi-private office with the ability to drop in and utilize shared workspaces. We help companies maximize workplace resources by offering the flexibility to scale up or scale down based on changing business requirements.  

ReSourceYYC provides a positive and collaborative community for our members to thrive. With networking events, training sessions, social events, and more, members can stay current and connected, enabling their businesses to grow.

GUEST

Sarah Carmichael, MBA, is the founder of Bees & Honey Creative a boutique marketing agency located in Calgary.

Throughout her career, Sarah has been the lead on a number of successful projects, including implementing a marketing strategy for a high-tech startup, and increasing brand recognition and doubling the leads for a technology investment firm. Sarah is committed to creating marketing communications plans that strategically align with the key corporate objectives of her clients.

In this conversation, Sarah talks about effective brand storytelling and how that can be brought into marketing for the company. She also gives some great tips for small business owners and how they can begin to build up their brand through various marketing techniques.

Bees & Honey Linkedin

PRESENTER

⁠Ron Bettin⁠, Co-Founder of ⁠ReSourceYYC ⁠& Entrepreneur 

Ron is a respected leadership and transformational change professional with a vibrant entrepreneurial spirit that spans energy, renewables, industrial, consumer products, e-commerce, import/export, and business start-ups. He is a co-founder of several companies and is a Certified Management Consultant and Prosci® Certified. His cross-functional business and technology understanding gives him a unique perspective to help clients transform their company.  

ABOUT RESOURCEYYC

ReSourceYYC is a hub of highly skilled professionals with a spirit of entrepreneurship ready to provide in-demand working solutions for start-ups, consultants, and established companies of any size.  We are one of Calgary’s original shared office spaces, with member companies working in data analytics, software development, fintech, engineering, geology, agriculture, architecture, geospatial, biological sciences, and more. 

Our coworking space has become the solution for hybrid workers to book a private or semi-private office with the ability to drop in and utilize shared workspaces. We help companies maximize workplace resources by offering the flexibility to scale up or scale down based on changing business requirements.  

ReSourceYYC provides a positive and collaborative community for our members to thrive. With networking events, training sessions, social events, and more, members can stay current and connected, enabling their businesses to grow.

GUEST  

Catherine Bell is a successful serial entrepreneur, business leader, and bestselling business author. Catherine focuses on awakening the fire within as Founder of The Awakened Company. Catherine founded BluEra, a Profit 500 executive search firm. As a top 200 growing company in Canada and top 10 in Alberta, and best workplace, BluEra was a shining example of the Awakened Company System in action, and was successfully sold. She now helps organizations develop culture strategies.

Catherine consults all over the world on how to create Awakened Companies. The Awakened Company’s aim is to ignite and sustain the fire within organizations with passion, purpose, and playfulness. The Awakened Company helps leaders discover their inner castles so they can lead better, and help them to cultivate and actualize strategies with soul. They are focused on the emergent field, so their consulting is more presence-based, not rigidly prescriptive. The Awakened Company merges wisdom traditions, business research, and practical know-how. They love bringing innovation and love to life. They also have an experienced coaching team to help with personal development.  

Author of "⁠The Awakened Company⁠", Catherine’s revolutionary business book was awarded the Nautilus Book Awards in Business & Leadership, a best-seller one week after its release, a bestseller on Amazon, chosen as “8 of The Best Leadership Books of 2015”, and recognized as a top book combining business and mindfulness. Catherine has been published in Fortune, HBR, Profit, Conscious Company Magazine, Women of Influence and has written for the UN. She has worked around the globe from the UK to Cuba, and with Fortune 500 companies to serial entrepreneurs. Catherine has an MBA from the Smith School of Business at Queen’s University, a sociology degree from Western University, is certified in the Enneagram, and is a certified yoga instructor. She was a Jarislowsky Fellow at the Haskayne School of Business at the University of Calgary and is on the Expert Panel for the Canadian Centre for the Purpose of the Corporation. 

PRESENTER

⁠Ron Bettin⁠, Co-Founder of⁠ ReSourceYYC⁠ & Entrepreneur

Ron is a respected leadership and transformational change professional with a vibrant entrepreneurial spirit that spans energy, renewables, industrial, consumer products, e-commerce, import/export, and business start-ups. He is a co-founder of several companies and is a Certified Management Consultant and Prosci® Certified. His cross-functional business and technology understanding gives him a unique

ABOUT ⁠RESOURCEYYC ⁠

ReSourceYYC is a hub of highly skilled professionals with a spirit of entrepreneurship ready to provide in-demand working solutions for start-ups, consultants, and established companies of any size. We help companies maximize workplace resources by offering the flexibility to scale up or scale down based on changing business requirements. ReSourceYYC provides a positive and collaborative community for our members to thrive.  With networking events, training sessions, social events, and more, members can stay current and connected, enabling their businesses to grow.

GUEST

⁠Stan Peake⁠ is an expert business coach and captivating speaker. In addition to being a certified executive coach, Stan is also certified as a corporate facilitator and cultural transformation tools practitioner.

Stan holds a Graduate Certificate in Values-Based Leadership from Royal Roads University. Stan also has an Executive Education in Sales Leadership from Queens University, and a diploma in Cognitive Behavioral Therapy (CBT) from the Centre of Excellence (online). Most recently Stan completed a certificate in entrepreneurship and innovation from Harvard Business School online.

Author of 7 business books, including 4 bestsellers, Stan has spoken at conferences and coached entrepreneurs, executives and athletes from Victoria, BC to Miami, FL, and as far away as Switzerland and Australia. As a speaker Stan is most known for his TEDx talk, “Lasting Happiness is an Inside Job”. Stan has also been published in several magazines, newspapers, and blogs, from Entrepreneur Magazine to Bizztor media, India’s largest publication for entrepreneurs.

With expertise leading over 300 direct reports in his career, and entrepreneurial experience culled from owning or co-owning 7 businesses (including 2 mergers and one sale), Stan ‘gets’ leaders and entrepreneurs, and he is an expert at helping others see – and seize – their potential. Stan is on a mission to help 1 million leaders reach their potential, which is why he has been writing, speaking, and coaching through every opportunity he can since founding InSite Performance Coaching in 2015. InSite Performance Coaching was recognized for small business awards by the Better Business Bureau in 2019 and 2020 before joining forces with FSQ Consulting in 2021. With FSQ, Stan is now part of a team of experts in marketing, finance, operations and sales, and the business of sport.

While not coaching or speaking, Stan enjoys travelling and staying active with family and friends. 

Best email to reach me – ⁠[email protected]⁠

Link to buy the book - ⁠https://www.lifeliteracybook.com/⁠

Link to Nelson’s TEDx talk I

PRESENTER

⁠Ron Bettin⁠, Co-Founder of⁠ ReSourceYYC⁠ & Entrepreneur

Ron is a respected leadership and transformational change professional with a vibrant entrepreneurial spirit that spans energy, renewables, industrial, consumer products, e-commerce, import/export, and business start-ups. He is a co-founder of several companies and is a Certified Management Consultant and Prosci® Certified. His cross-functional business and technology understanding gives him a unique perspective to help clients transform their company.

ABOUT ⁠RESOURCEYYC  ⁠

ReSourceYYC is a hub of highly skilled professionals with a spirit of entrepreneurship ready to provide in-demand working solutions for start-ups, consultants, and established companies of any size. We help companies maximize workplace resources by offering the flexibility to scale up

GUEST

⁠Catherine Brownlee⁠

Catherine is the co-author of three bestsellers. Want to Work in Oil and Gas? Cat’s Tips to Get the Job of Your Dreams and How to Sell in Any Economy, the latter of which hit number one on Amazon, in three categories, on its first day of release.

Catherine is the President and CEO of CBI where she brings over 30 years of experience in Recruitment and Business Development strategies across all sectors. Her database of over 85,000 contacts demonstrates her capacity to motivate, build and achieve results. She was

PRESENTER

⁠Ron Bettin⁠,

Ron is a respected leadership and transformational change professional with a vibrant entrepreneurial spirit that spans energy, renewables, industrial, consumer products, e-commerce, import/export, and business start-ups. He is a co-founder of several companies and is a Certified Management Consultant and Prosci® Certified. His cross-functional business and technology understanding gives him a unique perspective to help clients transform their companies. 

ABOUT

⁠RESOURCEYYC  ⁠

ReSourceYYC is a hub of highly skilled professionals with a spirit of entrepreneurship ready to provide in-demand working solutions for start-ups, consultants, and established companies of any size.  We are one of Calgary’s original shared office spaces, with member companies working in data analytics, software development, fintech, engineering, geology, agriculture, architecture, geospatial, biological sciences, and more.

Our coworking space has become the solution for hybrid workers to book a private or semi-private office with the ability to drop in and utilize shared workspaces. We help companies maximize workplace resources by offering the flexibility to scale up or scale down based on changing business requirements.

ReSourceYYC provides a positive and collaborative community for our members to thrive.  With networking events, training sessions, social events, and more, members can stay current and connected, enabling their businesses to grow.

PRESENTER

⁠Ron Bettin⁠, Co-Founder of⁠ ReSourceYYC⁠ & Entrepreneur

Ron is a respected leadership and transformational change professional with a vibrant entrepreneurial spirit that spans energy, renewables, industrial, consumer products, e-commerce, import/export, and business start-ups. He is a co-founder of several companies and is a Certified Management Consultant and Prosci® Certified. His cross-functional business and technology understanding gives him a unique perspective to help clients transform their company.

GUEST

⁠Richard Bucher⁠ is an Executive Coach, Senior Career Management and Career Transition Professional, Speaker and Author with over 30 years of experience. "Get A Job Guy" columnist on the CBC Calgary Eyeopener. Author of ⁠Your Path To Purpose⁠, he is skilled at guiding clients to their purpose. An empathetic listener, his expertise in leadership coaching, career transition and career management is extensive. As a speaker and presenter Richard brings intense focus, always incorporating a real-world perspective and a relatable delivery style to topics including relationship building, change management, career and performance conversations, networking, personal and professional brand, career trajectory, leadership and building a compelling narrative. A storyteller at heart, he weaves his own and others into analogy and metaphor to bring the message alive

ABOUT RESOURCEYYC

⁠ReSourceYYC⁠ is a hub of highly skilled professionals with a spirit of entrepreneurship ready to provide in-demand working solutions for start-ups, consultants, and established companies of any size.  We are one of Calgary’s original shared office spaces, with member companies working in data analytics, software development, fintech, engineering, geology, agriculture, architecture, geospatial, biological sciences, and more.

Our coworking space has become the solution for hybrid workers to book a private or semi-private office with the ability to drop in and utilize shared workspaces. We help companies maximize workplace resources by offering the flexibility to scale up or scale down based on changing business requirements.

ReSourceYYC provides a positive and collaborative community for our members to thrive.  With networking events, training sessions, social events, and more, members can stay current and connected, enabling their businesses to grow.

PRESENTER

⁠Ron Bettin⁠, Co-Founder of⁠ ReSourceYYC⁠ & Entrepreneur

Ron is a respected leadership and transformational change professional with a vibrant entrepreneurial spirit that spans energy, renewables, industrial, consumer products, e-commerce, import/export, and business start-ups. He is a co-founder of several companies and is a Certified Management Consultant and Prosci® Certified. His cross-functional business and technology understanding gives him a unique perspective to help clients transform their company.

GUEST

⁠Peter Tertzakian⁠, is the Deputy Director of ARC Energy Research Institute. ⁠@PTertzakian⁠

A respected public speaker, podcaster, blogger and author, Peter has devoted his career to energy, first as a geophysicist, then as an economist and investment strategist. Peter has written two bestsellers — A Thousand Barrels a Second and The End of Energy Obesity — and in 2020 launched his new project, ⁠energyphile.org⁠, and book, The Investor Visit and Other Stories: Disruption, Denial and Transition in the Energy Business. Passionate about studying how society evolves its energy use and applying lessons of the past to today’s strategic business issues, Peter created Energyphile to encourage people to think about the energy business in a whole new way.

In 2015 Peter was seconded to the four-person Royalty Review Panel for the province of Alberta — the world’s eighth-largest producer of oil and gas — where he led the redesign of the fiscal policy. In 2016 he was inducted into the Alberta Petroleum Hall of Fame and in 2021, he joined the board of Contemporary Calgary, and the Institute of Sustainable Finance Advisory Board.

Peter has an undergraduate degree in Geophysics from the University of Alberta, a graduate degree in Econometrics from the University of Southampton UK, and a Master of Science in Management of Technology from the Sloan School of Management at MIT.

Peter and his colleague Jackie Forrest also host the ARC Energy Ideas podcast, exploring trends influencing the energy industry. ⁠Subscribe to the podcast.⁠

ABOUT RESOURCEYYC

ReSourceYYC is a hub of highly skilled professionals with a spirit of entrepreneurship ready to provide in-demand working solutions for start-ups, consultants, and established companies of any size.  We are one of Calgary’s original shared office spaces.

Our co-working space has become the solution for hybrid workers to book a private or semi-private office with the ability to drop in and utilize shared workspaces. We help companies maximize workplace resources by offering the flexibility to scale up or scale down based on changing business requirements. 

ReSourceYYC provides a positive and collaborative community for our members to thrive. With networking events, training sessions, social events, and more, members can stay current and connected, enabling their businesses to grow.

PRESENTER 

⁠Ron Bettin⁠, Co-Founder of ⁠ReSourceYYC ⁠&Entrepreneur 

Ron is a respected leadership and transformational change professional with a vibrant entrepreneurial spirit that spans energy, renewables, industrial, consumer products, e-commerce, import/export, and business start-ups. He is a co-founder of several companies and is a Certified Management Consultant and Prosci® Certified. His cross-functional business and technology understanding gives him a unique perspective to help clients transform their company.  

GUEST 

⁠Pauline Greenidge⁠,

Pauline is passionate about the improvement of people’s capabilities and their engagement at all levels of the organization. As a seasoned HR Professional and published author with over 20 years of experience, she has worked with executives and front-line leaders in diverse industries including oil and gas, manufacturing, professional services, non-profits and education.   

In her book ⁠A Grand Dinner Party: Setting the Table for Employee Engagement Through Mergers and Acquisitions⁠ she shares her insights on navigating the employee experience during corporate disruption. In addition to working with corporate clients and individuals, she is an Instructor in Continuing Education at the University of Calgary. She is also on the Government of Alberta’s Anti-Racism Advisory Council.   

Pauline holds designations as a Chartered Professional in Human Resources through CPHR Alberta and is a Senior Certified Professional through the Society of Human Resource Management. 

ABOUT ⁠RESOURCEYYC⁠

ReSourceYYC is a hub of highly skilled professionals with a spirit of entrepreneurship ready to provide in-demand working solutions for start-ups, consultants, and established companies of any size. We are one of Calgary’s original shared office spaces, with member companies working in data analytics, software development, fintech, engineering, geology, agriculture, architecture, geospatial, biological sciences, and more.   

Our co-working space has become the solution for hybrid workers to book a private or semi-private office with the ability to drop in and utilize shared workspaces. We help companies maximize workplace resources by offering the flexibility to scale up or scale down based on changing business requirements.   

ReSourceYYC provides a positive and collaborative community for our members to thrive. With networking events, training sessions, social events, and more, members can stay current and connected, enabling their businesses to grow.

Are looking to better your digital marketing? This is your chance to listen to an amazing strategist and teacher. Toni Guffei, the owner of Ratio Marketing Inc, wrote a book last year entitled Digital Marketing Strategies. Learn about how today’s marketing professionals can

Toni Guffei is a strategist who works with clients in Canada and the U.S. with their marketing research, strategy and planning. In addition to owning a marketing practice, Toni teaches digital marketing courses at the University of Calgary and is a Subject Matter Expert with SAIT - where she develops digital marketing programs for the corporate sector.   

About ReSourceYYC:

ReSourceYYC is a hub of highly skilled professionals with a spirit of entrepreneurship ready to provide in-demand working solutions for start-ups, consultants, and established companies of any size.  We are one of Calgary’s original shared office spaces, with member companies working in data analytics, software development, fintech, engineering, geology, agriculture, architecture, geospatial, biological sciences, and more. 

Our coworking space has become the solution for hybrid workers to book a private or semi-private office with the ability to drop in and utilize shared workspaces. We help companies maximize workplace resources by offering the flexibility to scale up or scale down based

ReSourceYYC provides a positive and collaborative community for our members to thrive. With networking events, training sessions,