In today’s episode, we welcome Shyam Sundar K to open us to the role of design in retail experience. This particular field explores the minute details of creating a customer friendly shopping experience, becoming the market differentiator. Mr. Shyam has 20 + years of experience behind him in retail planning, technical detailing and design. He currently handles strategy, making sure to align design with customer and functional needs. He has worked and realized projects for many known Indian and international brands across categories -- from fashion and technology to home improvement & specialty stores. Check out Mr. Shyam’s portfolio: https://www.4dimensions.co.in. Be sure to follow us on Instagram @the_design_venue and @thedesignpodindia for more!