On this episode, hosts Chris Walker and Leanne Leone kick off the brand new Enablement Optimization Podcast to explore what sales enablement actually is, why it keeps getting mistaken for admin, and how leaders can stop being order takers.

Key talking points:

• Why this podcast exists and what's currently broken in the enablement profession
• The common misconception that sales enablement is just training
• How to find and use data to prove enablement's revenue impact
• Whether or not you need a sales background to work in enablement
• The three questions every enablement leader should be asking
• And more!