What does a messaging solution need to have in order to generate a high delivery rate?

Fax remains essential across industries like healthcare, insurance, finance, and government, where compliance and guaranteed delivery are non-negotiable.

As Marcus explains, “Fax is always critical messaging. You can’t afford for it not to go through.” In the episode, Marcus highlighted several key technical and operational factors that determine whether a fax successfully reaches its destination:

• Data Quality – Invalid or outdated fax numbers are still one of the biggest causes of failure.
• Recipient Capability – The receiving system’s setup (analog, IP, hybrid) affects whether a fax can connect.
• Retry Logic – Granular retry intervals and expiration settings help maximize success without wasting time.
• Routing Intelligence – Modern fax platforms should automatically switch carriers or hardware stacks to find the best route for each transmission.
• Detailed Reporting – Comprehensive delivery reports allow you to pinpoint why a fax failed, not just “busy” or “error,” but exact root causes and suggested next steps.