We sat down with James Drew to talk about what it means to run a business in the bike industry in 2021. James runs Bike the World, a distribution company here in Switzerland that represents some of the most illustrious brands in mountain biking today. James has been involved in the bike business for the better part of two decades and also has the experience and perspective of having worked in markets outside of Switzerland.

As we were preparing for this recording and comparing our notes, we realised that there is too much material to cover in a single episode so we have decided to break the topics up into more digestible pieces (part 2, part 3).

In Part 1 of the conversation with James, we discuss topics such as:

• How to make a billion dollars in the bike industry?
• Key trends, highlights and surprises of 2020 and what they mean for 2021 and beyond
• What makes the Swiss market so different from other markets?
• Local production, shorter supply chains and the opportunities for smaller brands

But before we jumped into the conversation, Bryson and Pascal introduce the Skids & Giggles podcast in a bit more detail and talk about what we have planned.

Music credit: "B-Roll" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License

Drop us any comments or feedback you may have into the comments!