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Nina Webb is an Adjunct Professor at Northeastern University and Berklee College of Music and the former Senior Vice President of Marketing at Atlantic Records. Before her role at Atlantic Records, Nina was Vice President of Marketing at A&M/Octone Records and Senior Director of Marketing at Columbia Records. Nina has single-handedly led marketing and brand campaigns for some of the biggest names in music today, including Kelly Clarkson, Janelle Monae, Sia, Maroon 5, Oasis, and more. In this interview, Nina and I discuss college marketing, brand partnerships, TikTok, and gender through both a marketing and personal lens.
By Julia LindenNina Webb is an Adjunct Professor at Northeastern University and Berklee College of Music and the former Senior Vice President of Marketing at Atlantic Records. Before her role at Atlantic Records, Nina was Vice President of Marketing at A&M/Octone Records and Senior Director of Marketing at Columbia Records. Nina has single-handedly led marketing and brand campaigns for some of the biggest names in music today, including Kelly Clarkson, Janelle Monae, Sia, Maroon 5, Oasis, and more. In this interview, Nina and I discuss college marketing, brand partnerships, TikTok, and gender through both a marketing and personal lens.