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Nina Webb is an Adjunct Professor at Northeastern University and Berklee College of Music and the former Senior Vice President of Marketing at Atlantic Records. Before her role at Atlantic Records, Nina was Vice President of Marketing at A&M/Octone Records and Senior Director of Marketing at Columbia Records. Nina has single-handedly led marketing and brand campaigns for some of the biggest names in music today, including Kelly Clarkson, Janelle Monae, Sia, Maroon 5, Oasis, and more. In this interview, Nina and I discuss college marketing, brand partnerships, TikTok, and gender through both a marketing and personal lens.
From the publisher's feed
In Her Words: How Women in Music Cultivate Successful Careers is a five-episode podcast that highlights five women in the entertainment industry. Through candid interviews with…
Episode 1: Major Label Marketing (Feat. Nina Webb: Former SVP of Marketing, Atlantic Records)
Episode 2: Late Night TV & Advocacy (Feat. Yeji Cha-Beach: Sr. Director of Artist Relations, Headcount; Former Music Producer, Late Night with Seth Meyers)
Episode 3: Artist & Agent (Feat. Melissa Ferrick: Agent at Paladin Arts Agency; Artist)
Episode 4: Nonprofit & Artist Management (Feat. Nicole Barsalona: President of Women in Music; Founder of Everyday Rebellion Management)
Episode 5: Legal (Feat. Darian Hogan, Sr. Director of Business & Legal Affairs, Universal Music Group Nashville)