Two CEOs step into a wrestling ring to arm wrestle. No this isn’t a joke, it’s a 1992 matchup to determine the rightful owner of a multi-million dollar marketing slogan. On this episode, listen to Matt Buckley, Southwest Airlines Retired Vice President Cargo and Charters, tell the story of what happened when Southwest left the lawyers behind and settled a legal dispute in the ring.

For more stories on Southwest Airlines’ 50 years of flying and a look behind the scenes, check out latimes.com/isthisseatopen.