June 20, 2025

Episode 1: Niche Down ’Til It Hurts with John Lee Dumas

15 minutes

Show Notes:

In this powerful kickoff episode, we sit down with podcasting legend John Lee Dumas of Entrepreneurs on Fire to unpack his battle-tested wisdom on niching, trust, scaling smart, and what it really means to be successful in today’s crowded business coaching world.

You’ll discover:

The mindset shift that took JLD from chasing success to becoming a person of value

How to niche down until it hurts—and why that’s the key to becoming the only in your space

Why copying others kills trust—and how authenticity is your real edge

What “the zone of fire” is and how to find yours

Why scaling too early breaks businesses—and how to define your “enough”

Behind the scenes: JLD’s efficient interview prep that delivers value-packed episodes daily

His top strategy for getting A-list guests—even before he was known

About John Lee Dumas

John Lee Dumas (a.k.a. JLD) is the founder and host of Entrepreneurs on Fire, an award-winning podcast where he has interviewed over 4,000 successful entrepreneurs, including Tony Robbins, Tim Ferriss, and Gary Vaynerchuk. Known for publishing daily episodes and pioneering podcast monetization, John has built a multi-million dollar business around creating value-first content. He’s also the author of The Common Path to Uncommon Success and the creator of premium journals and entrepreneurial tools.

Resources & Links Mentioned:

Book: The Common Path to Uncommon Success by John Lee Dumas

Entrepreneurs on Fire website

Entrepreneurs on Fire Podcast

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