<p>In our inaugural episode, we reveal why a complete rebuild of Ghost was deemed necessary — and why its minimalist design approach feels more relevant now than ever. We also explore why the new Ghost is unprecedented, and how that result was bolstered by the Rolls-Royce team’s collective passion.</p>

In our inaugural episode, we reveal why a complete rebuild of Ghost was deemed necessary — and why its minimalist design approach feels more relevant now than ever. We also explore why the new Ghost is unprecedented, and how that result was bolstered by the Rolls-Royce team’s collective passion.

<p>In our inaugural episode, we reveal why a complete rebuild of Ghost was deemed necessary — and why its minimalist design approach feels more relevant now than ever.&nbsp;We also explore why the new Ghost is unprecedented, and how that result was bolstered by the Rolls-Royce team’s collective passion.</p>

Episode 1: The Art of Iteration

This year, after half a decade of secret development, Rolls-Royce will debut the new Ghost — its purest expression yet. In anticipation, we’ve created Ghost Stories: a podcast series detailing the five-year-long quest to establish a new icon, as told by the designers and engineers behind it all. Join us as we go behind the scenes of Rolls-Royce Motor Cars — a private world that rarely opens its doors.

Share Episode 1: The Art of Iteration

Sign up to save your podcasts

Episode 1: The Art of Iteration

Episode 1: The Art of Iteration