Finally, after five intensive years of development, the new Ghost has arrived. Understand how Rolls-Royce’s purest expression yet differs completely from the original model — and how these enhancements have revolutionised the driver experience forever.

The new Ghost is Rolls-Royce’s purest expression yet. But what does that mean, exactly? Join us as we delve into the meaning of purity through the lens of restraint — and slice into the complex process of making things simple.  

Celebrating the new Ghost’s designers and artisans who have elevated the car with their specialist skillsets. Follow along as we explore the true value of being hyper-focused.

In automotive design, where the development of a single model can take half a decade, is there anything more important than designing for the future? Learn how Rolls-Royce designers decide what comes next.

In our inaugural episode, we reveal why a complete rebuild of Ghost was deemed necessary — and why its minimalist design approach feels more relevant now than ever. We also explore why the new Ghost is unprecedented, and how that result was bolstered by the Rolls-Royce team’s collective passion.

This year, after half a decade of secret development, Rolls-Royce will debut the new Ghost — its purest expression yet. In anticipation, we’ve created Ghost Stories: a podcast series detailing the five-year-long quest to establish a new icon, as told by the designers and engineers behind it all. Join us as we go behind the scenes of Rolls-Royce Motor Cars — a private world that rarely opens its doors.