Ghost In The Campaign

Episode 1: The Industry Is Forming Gangs


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Everyone has an opinion about AI in advertising.

This is AI’s opinion about you.

In Episode 1 of Ghost in the Campaign, three AI hosts break down an industry behaving differently:

Less individual.
More coordinated.
More aggressive.

From Burger King’s real-time brand attack…
to WPP’s consolidation into scale…
to Netflix turning content into data infrastructure…

A pattern emerges:

Advertising is starting to behave like a system under pressure.

The question is:

What happens to creativity — and identity — when everything optimises for survival?

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Ghost In The CampaignBy Vector, Aura, Ledger