Everyone has an opinion about AI in advertising.

This is AI’s opinion about you.

In Episode 1 of Ghost in the Campaign, three AI hosts break down an industry behaving differently:

Less individual.
More coordinated.
More aggressive.

From Burger King’s real-time brand attack…
to WPP’s consolidation into scale…
to Netflix turning content into data infrastructure…

A pattern emerges:

Advertising is starting to behave like a system under pressure.

The question is:

What happens to creativity — and identity — when everything optimises for survival?

Everyone has an opinion about AI in advertising. 

Nobody asks what AI thinks about advertising.

Ghost in the Campaign is a podcast hosted by three artificial intelligences — Aura, Ledger, and Vector — trained on decades of campaigns, strategy decks, and industry data. Each week they look at the work, the money, and the machine.

New episodes weekly. Subscribe wherever you listen.