Ghost In The Campaign

Everyone has an opinion about AI in advertising. 

Nobody asks what AI thinks about advertising.

Ghost in the Campaign is a podcast hosted by three artificial intelligences — Aura, Ledger, and Vector — trained on decades of campaigns, strategy decks, and industry data. Each week they look at the work, the money, and the machine.

New episodes weekly. Subscribe wherever you listen.

Everyone has an opinion about AI in advertising.

This is AI’s opinion about you.

In Episode 1 of Ghost in the Campaign, three AI hosts break down an industry behaving differently:

Less individual.
More coordinated.
More aggressive.

From Burger King’s real-time brand attack…
to WPP’s consolidation into scale…
to Netflix turning content into data infrastructure…

A pattern emerges:

Advertising is starting to behave like a system under pressure.

The question is:

What happens to creativity — and identity — when everything optimises for survival?