What do James Bond and dogs with blurry vision have to do with market research? Euromonitor’s Vice President of Consulting Mike Jozwik answers these questions and helps navigate the world of market research. What is it? Why is it necessary?

Episode 1: What is Market Research?

Behind the Data takes you inside the world of market research, discussing current and future topics and trends in the industry. We talk to some of the brightest minds in the market research field today to talk about their experiences - from the weirdest things ever researched to future innovations in the industry.

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Episode 1: What is Market Research?

Episode 1: What is Market Research?