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Behind the Data takes you inside the world of market research, discussing current and future topics and trends in the industry. We talk to some of the brightest minds in the market research field toda... more
FAQs about Behind the Data:How many episodes does Behind the Data have?The podcast currently has 19 episodes available.
November 06, 2020Episode 19: All About CannabisCannabis is a historically polarizing topic, but legislation legalising the use of cannabis products is being passed on a global level at unprecedented levels. Join Euromonitor International's cannabis experts, Shane MacGuill and Spiros Malandrakis as......more35minPlay
July 29, 2020Episode 18: Implications for an Ageing Global PopulationIn 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates. In this......more20minPlay
May 13, 2020Episode 17: 2020 Global Consumer TrendsGina Westbrook and Alison Angus return to discuss the Global Consumer Trends for 2020. This year's trends focus on consumer's desire for fast travel and communication, but also to slow down and focus on mental health and well being. Following the......more1hPlay
April 01, 2020Episode 16: The Sponsorship of SportsSports: love them or hate them, they're a huge part of the daily lives of many consumers. However, is the game enough for people in this day and age? Join us as we talk to Sports Industry Manager Alan Rownan about the evolution of sporting events and......more26minPlay
April 03, 2019Episode 15: Strategic vs. Tactical ResearchWe live in a time of information overload and it’s showing no sign of slowing down. How can businesses possibly sift through the noise to understand the long-term impact of current and future trends? Mike Jozwik and Lee Linthicum help us understand......more27minPlay
March 20, 2019Episode 14: 2019 Global Consumer TrendsThe consumer landscape is changing. Empowered consumers are pushing brands to embrace their values, connected consumers are finding the joy in disconnecting and older consumers want to feel and be treated as younger. Alison Angus and Gina Westbrook......more35minPlay
March 06, 2019Episode 13: Future of the MealThree square meals a day is a trend quickly fading. We’re seeing a shift in how food and drinks are sold and in the way people eat. Prepared, on-the-go food options are increasing in popularity along with meal delivery services. Michael Schaefer......more29minPlay
February 20, 2019Episode 12: Future of the HomeHome can encompass a physical space -- but what about the people living in it? Households today look very different than 20 years ago, requiring a shift in marketing methods and targeting strategies. From older generations living alone to couples......more34minPlay
February 06, 2019Episode 11: Breaking Down BrexitThe news around Brexit is constantly changing. Votes, referendums and policies are being shaped and discussed on what seems like a daily basis. Media Eghbal and Daniel Solomon from Euromonitor's Economies and Consumers team join us to discuss......more24minPlay
January 23, 2019Episode 10: A Hot Cup of DataCoffee is one of those rare products that is expanding in both value and volume terms, making it a dynamic category for both research and business. Grab yourself a cup and listen as Michael Schaefer, Global Lead for Food & Beverage research, sits......more28minPlay
FAQs about Behind the Data:How many episodes does Behind the Data have?The podcast currently has 19 episodes available.