Dot Com Truths

Episode 1: “what social media to use for a new local offline business in the health niche?”


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Darla, from the US, Indiana asked:
“What is the various forms of advertising I should use to start my new land based business.  What social media should I use?”
The niche is “Alternative health”. Darla does not have a website, and is currently doing training to get certified and that would be done in October.
To summarize Eran’s answer:
• Create a Facebook business page and go live daily giving few minutes value based on what you are currently learning to start building an audience. Create a FB group.
• The strategy for any freelance business: (a) acquire a customer; (b) over deliver; (c) testimonial; (d) upsell and/or referral; (e) repeat
• Go on meetup.com and search for events in your niche. Attend these events with your business cards and start networking that way. Channel people to your FB page and FB group.
• Do a “Power list”, as covered in the book “Sell or be sold” from Grant Cardone and find a customer or ask for referrals that way this is your warm market.
• Build a relationship with these clients so you can find out what else you can do to serve them and find out opportunities to increase the lifetime value of that customer on that service or another.
Eran from eranbucai.com is an online entrepreneur, internet marketer, and business coach.
He answers people’s questions to do with business entrepreneurship, social media, and making money online.
To ask Eran a question, email him on [email protected]
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Dot Com TruthsBy Eran Bucai