When you are planning any marketing activity in your small business, you should start with a detailed understanding of your ideal customer.

In this first episode, I explore why you need to know about your ideal customer, and what you need to know about them.

You can read more at https://bondfieldmarketing.co.uk/define-ideal-customer-improve-marketing/

And you can download the handout I refer to here https://www.subscribepage.com/e9i9d4