The Marketing Room

I want to explain about the gap I had since the last episode, and to share with you news about a new podcast!

You can subscribe to the Marketing For Introverts podcast here:

https://podcasts.apple.com/gb/podcast/marketing-for-introverts/id1537786852

In this final episode of the series, I wrap up the essential elements of a marketing plan for the small business owner.

This year businesses have had to react very quickly to changing opportunities to be successful. Find out how the marketing planning process can help you keep focussed in uncertain times.

I'm also planning a new series for the autumn, where I will talk to a series of guests about marketing for the introvert business owner. To subscribe, so you know when those episodes are available, go to https://subscribepage.com/the-marketing-room-podcast

Content marketing is about being helpful, it isn’t about being overly salesy. Consumers have evolved past the point of wanting to be blatantly sold to. But they are ready to have a conversation, and to engage with brands and businesses that can help them get to where they want to be, or help them solve a problem.

This 13 minute episode gives you a quick guide to getting started with content marketing.

If you are an introvert and want some more help with your personal branding and your content marketing you can download my free guide: https://bondfieldmarketing.co.uk/personal-branding-guide/

If you want support to develop your content marketing plan, why not book an hour with me to help you take the next steps. Find a time that suits you here: https://bondfieldmarketing.youcanbook.me/

For more about content marketing visit https://contentmarketinginstitute.com/

I spoke to Becky Slater, public relations consultant and owner of Beck and Call PR. We discussed what public relations is, and how small businesses can benefit. Becky was very generous with her expertise and outlined a process that small business owners can follow to generate media coverage. We talked about how to create your story and the importance of great photography. We also discussed how to tell if your PR is working. Don’t assume that coverage in glossy magazines is only for big brands!

To find out more about Becky and how her expertise can help you go to her website beckandcallpr.co.uk 

If you would like some help to create great content, find out if your social media is working or plan a marketing campaign, get in touch at bondfieldmarketing.co.uk

You spend a long time on your social media, writing posts, taking photos, talking to your ideal customer. But how do you know if all your efforts are working?

This episode gives a quick overview of reach, impressions, engagement rates and other ways to measure social media succcess.

For current industry engagement rates: https://www.contentcal.io/blog/what-is-a-good-social-media-engagement-rate/

To book a Power Hour or for any other help with your social media content, get in touch https://bondfieldmarketing.co.uk/services/

I spoke to digital marketing coach and expert Ruth Gilbey about why every business needs a website.

We discussed the importance of getting your website right to attract your ideal client, what content to include and why your website is never about you.

If you want some help identifying your ideal customer in order to plan your website you can read this blog post

https://bondfieldmarketing.co.uk/define-ideal-customer-improve-marketing/ or listen to the first episode of the podcast.

Ruth and I talked about the book "They ask: You answer" by Marcus Sheridan.

You can find Ruth here https://www.ruthgilbey.com/

And read her advice on how to get your next client in 24 hours https://www.ruthgilbey.com/next-client

Finding your niche is often cited as the holy grail of successful small business marketing. This episode asks "What is niche marketing, how to do it, why your niche might be hiding in your business and why everyone finds it hard!"

This episode has been created in response to a listener request, so do get in touch if you have a marketing challenge that you want me to explore.

You can read the episode content here https://bondfieldmarketing.co.uk/podcast-finding-your-niche/

And you can find out more about defining your ideal customer and access the free download to help you here https://bondfieldmarketing.co.uk/define-ideal-customer-improve-marketing/

To work on finding your niche, book your Power Hour - including a bonus hour and detailed action plan for podcast listeners, go to https://bondfieldmarketing.youcanbook.me/

I spoke to professional photographer Emily Moya about personal brand photography and the role that your images play in building relationships with potential customers. 

We talked about how to get the images to properly represent you and your business and how to be confident in front of the camera.

Find Emily at https://emilymoya.co.uk/branding-photography/ and on Instagram at @EmilyMoyaPhoto

You can download the FREE Turnaround your Marketing guide here to help you take the 3 steps you need to get back to business successfully: http://subscribepage.com/free-turnaround-your-marketing

To work on any aspect of your business marketing, book your Power Hour with me - including a bonus hour and detailed action plan for podcast listeners go to https://bondfieldmarketing.youcanbook.me/

As we look to reopen our businesses, your products or services may look very different. This 10 minute episode outlines the 5 essential marketing actions you need to take right now in order to make the most of this reopening phase.

You can read the transcript here https://bondfieldmarketing.co.uk/podcast-5-marketing-actions/

Download the FREE Turnaround your Marketing guide here http://subscribepage.com/free-turnaround-your-marketing

To work on any aspect of your business reopening, book your Power Hour - including a bonus hour and detailed action plan for podcast listeners go to https://bondfieldmarketing.youcanbook.me/

In the second of my three episodes looking at how we rebuild our businesses, I share my own personal experience of setting up and rebuilding a business and some of the ways I ensure I have the right mindset.

Download my FREE Turnaround your Marketing guide. Designed to help you get started right now the guide is in 3 sections, asking questions about how you develop your product or service, how you promote it and how you get your people on board. https://www.subscribepage.com/free-turnaround-your-marketing

Read the full transcript of this episode on my website https://bondfieldmarketing.co.uk/podcast-mindset-to-rebuild/

To access the Federation of Small Businesses material on mental and physical health go to https://www.fsb.org.uk/campaign/wellbeing-hub.html