The Marketing Room

I had a great conversation with Andy Wilkinson of OWB about how marketing tactics are changing, who is running successful marketing campaigns at the moment and what businesses need to think about to plan for the upturn in business.

My 8 page Turnaround your Marketing guide gives you the tools and the questions you need to ask right now to get you in the best shape to safely and successfully open your doors again. It asks the critical questions about redesigning your product or service, how to promote it and how best to get your team on board and involved. Download it here!

https://www.subscribepage.com/free-turnaround-your-marketing

If you are hoping that you can marketing your business for free - think again! You will need to allocate a budget to get the best results for your business. This episode takes you through what you need to know to set a realistic marketing budget for your business, what to include and how to monitor it.

To work with me on your business marketing plan and budget, book a FREE discovery call. Pop over to the website https://bondfieldmarketing.co.uk/ for more details

In this broad ranging conversation Wendy and I talked about talking to your customers, how to connect with the right people on social media, what to say right now and why all the hard work should have been done before you pick up the phone.

See Wendy’s Power up your Phone calls lockdown offer

https://www.wagassociates.com/powerupyourphonecalls.html

You may find this blog post helpful in defining your ideal customer

https://bondfieldmarketing.co.uk/define-ideal-customer-improve-marketing/

For more marketing tips follow me via my business Facebook page https://www.facebook.com/bondfieldmarketing/

When talking branding, I think small businesses need to focus on 2 areas – establishing and communicating their brand values, and getting the visual brand elements right. In this episode I outline the importance of brand values, how to establish them, and how to ensure they underpin every part of your business.

Resources

Blog content: 5 steps to establish your brand values as a small business https://bondfieldmarketing.co.uk/small-businesss-brand-values/

Blog content: Branding from corporate tool to personal values https://bondfieldmarketing.co.uk/branding-corporate-personal-values/

Free download: 5 steps to successful personal branding for introvert business owners https://bondfieldmarketing.co.uk/personal-branding-guide/

Personal branding toolkit for introverts https://bondfieldmarketing.co.uk/branding-toolkit-introverts/

Attending exhibitions and live events can be a very effective way of marketing your small business, but there are so many options and it can be expensive to attend. How do you choose and how do you make the most of your investment?

In this episode recorded at the Derby Business Show on 12 March 2020 Marc Gordon of Fresh Start Events explains how to get the most out of exhibiting at a business show. He outlines some ideas to consider when planning your stand, how to use social media as part of your pre-show activity and what to do after the event.

If you are wondering if you should be marketing your business right now, and how best to speak to your customers, get in touch for a free consultation call with me.

Take a look at www.bondfieldmarketing.co.uk/contact  

In an episode that was recorded on 20 March, I explore some of the immediate marketing responses to the restrictions business are facing right now, including:

- Pivoting your business and getting online

- What marketing activities to do if you are quiet in business

- Can we still be selling? And if so, how to do that.

Businesses that I mention in the episode:

Eden Hot Yoga has taken all its classes online in record time https://www.edenhotyogalichfield.co.uk/ 

Three Chords and the Vine is holding wine tasting via Facebook https://www.facebook.com/winetastingmidlands/ 

If your business needs marketing support, please get in touch.  I have slots available for businesses that need help right now but may not be able to pay for a while. https://bondfieldmarketing.co.uk/contact/

Live video is a great way to connect with your customers and potential customers but how should you do it, what should you talk about and how to get over your fear? This is an interview episode with Danielle Bayes of Videos Undifficulted. She provides lots of tips and advice you can put into practice straightaway.

You can also download her free download – 36 ideas for live video – here https://mailchi.mp/0e3fadf566c0/36liveideas

And find her online https://www.videosundifficulted.com/ 

Marketing goals are an essential part of the planning process. This short episode covers why you should write your marketing goals down, how to complete a SWOT analysis and why you need to start with a business plan.

You can access a personal SWOT analysis template here: https://bondfieldmarketing.co.uk/wp-content/uploads/2019/06/Personal-SWOT-Analysis-min.pdf

If you haven't listened to Episode 1 Who is your ideal customer? and Episode 2 Marketing audits, you can listen to them here: https://podcasts.apple.com/gb/podcast/themarketingrooms-podcast/id1501962793

A marketing audit is a really useful first step when you are planning your marketing activity and it should be straightforward. This short episode will run through some of the questions to ask as part of your audit.

Download the checklist to do your own audit here:

https://www.subscribepage.com/marketing-audit

When you are planning any marketing activity in your small business, you should start with a detailed understanding of your ideal customer.

In this first episode, I explore why you need to know about your ideal customer, and what you need to know about them.

You can read more at https://bondfieldmarketing.co.uk/define-ideal-customer-improve-marketing/

And you can download the handout I refer to here https://www.subscribepage.com/e9i9d4