Marketing goals are an essential part of the planning process. This short episode covers why you should write your marketing goals down, how to complete a SWOT analysis and why you need to start with a business plan.

You can access a personal SWOT analysis template here: https://bondfieldmarketing.co.uk/wp-content/uploads/2019/06/Personal-SWOT-Analysis-min.pdf

If you haven't listened to Episode 1 Who is your ideal customer? and Episode 2 Marketing audits, you can listen to them here: https://podcasts.apple.com/gb/podcast/themarketingrooms-podcast/id1501962793