The Property Agent Secrets Podcast with Yasser Khan

Episode 10: 39 Mistakes You Should NEVER Make in 2019 if You Are a Property Agent

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[Summary of Audio Transcript]

It’s 2019 and I still see many Singapore Realtors making a ton of mistakes.

OK, I’ve made my fair share of embarrassing mistakes in my time too.

And I often wished someone could have warned me before I drove myself silly with regret and frustration. Often, I wasted valuable time correcting errors I could easily have prevented had I been more vigilant.

So, in the spirit of helping fellow agents, here is my list of mistakes that I would have warned my own self if I was a full time realtor today in 2019. 
I have grouped these mistakes according to the categories they belong to:

Branding
  1. Not differentiating yourself from all the other 28,000+ realtors in Singapore
  2. Taking prospects for granted
  3. Assuming prospects will automatically call you
  4. Worrying often about too much competition
  5. Thinking your Agency’s branding will work for you
    6. Agency
    • 6. Expecting free handouts from Uplines and Team Leaders
    • 7. Not taking full advantage of opportunities, resources and education provided by your agency
    • 8. Being unprofessional by stealing other agents’ clients
    • 9. Changing agencies often, thinking the next one will make you a top producer
      • Marketing
      • 10. Not running any advertising at all
      • 11. Assuming you need a $10,000+ budget for marketing and advertising
      • 12. Running some advertising but frequently pausing it out of fear
      • 13. Not stopping bad advertising or killing bad ads in time
      • 14. Spying on other agents’ listings to see what they have to sell
      • 15. Spying on other agents’ advertising and clicking their ads at their expense
      • 16. Using ineffective marketing and not recognising what is effective
      • 17. Using outdated methods in a post internet world
      • 18. Getting angry with PropertyGuru wanting to make money (or any other service provider)
        • Education
        • 19. Not wanting to learn new things
        • 20. Thinking product knowledge is enough
        • 21. Learning all the time but never applying anything
        • 22. Thinking you already know it all
        • 23. Assuming you don’t have the time for education
        • 24. Not learning how to use newer technologies or being simply too afraid
        • 25. Not being flexible with new changes
        • 26. Wasting money on courses which are not specific/tailored to Singapore real estate
          • Follow Up
          • 27. Not following up at all
          • 28. Not following up fast enough
          • 29. Assuming they will call you back after your first missed call
          • 30. Being disorganised and inconsistent with follow up
            • Customer Service
            • 31. Taking past clients for granted
            • 32. Doing a mediocre job of servicing your existing clients
            • 33. Not bothering to communicate often with past and/or current clients
            • 34. Assuming clients will automatically refer you to others
              • Recruiting
              • 35. Recruiting too early when personal sales are not big enough
              • 36. Delegating ineffectively to downlines
              • 37. Hiring the wrong agents in team
              • 38. Neglecting to train downlines, thinking they know
              • 39. Expecting super salesmen within just days after recruiting

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                By the way, this list of mistakes is by no means exhaustive.

                This is just the tip of the iceberg that I personally uncovered.

                I explain how to solve all the above 39 mistake permanently in my new upcoming book, Property Agent Secrets, with practical, easy-to-follow tips and detailed Action Plans.

                You’ll never make these silly mistakes

                ...more
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                The Property Agent Secrets Podcast with Yasser KhanBy Yasser Khan
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