Jüsto is the first 100% e-grocery store in Mexico. Today, I’m joined by its Chief Commercial Officer (CCO), Alejandro Sisniega, who talks about the company’s incredible success of raising 20 mm USD in less than year and having a 330% increase in growth in such a short time (with their pillar of success), what makes the Mexican market so attractive for the e-grocery marketplace and what the Mexican startup ecosystem can do to become the next tech hub.