In my latest episode, I speak with Jorge Hoth Gonzalez, Director of Bizdev at Iké Asistencia. Jorge has around 10 years of experience in marketing and his experience includes working at Credijusto.com, DiDi and Volaris.Today, Jorge shares his experience in marketing, the learnings he has made through his career, the importance of a good marketing team in a FinTech startup and how Iké is helping Mexicans during the pandemic. Finally, Jorge shares advice for founders designing their marketing campaigns.