Every new design starts somewhere, and tools like Figma, Invision, Axure, or Adobe XD provide designers with innovative ways to create visual representations of web design. However, in the WordPress world, innovations in the block editor make creating designs natively, in the space closest to implementation, even easier. In this episode we get real about web design in WordPress. These tools can be helpful, but it's critical to remain focused on the most important components of creating effective designs in WordPress. Unique content, an understanding of your customer, and effective communication through the design of your site is the best recipe for success.