New tools for WordPress, like Kadence, are making it increasingly easy for anyone to build more effective websites without ever touching a line of code. And yet, it's still critical to make strategic design decisions towards a goal of engaging your audience rather than driving them away. It's easy to take an effective strategy and apply it in ways that don't work well. We look at a few examples that don't work while also providing some key examples that work spectacularly. When do you use a slider? How can you best use animation? What about popups? This is an episode about key strategies that help your website make meaningful impacts in building your brand online. And, of course, we also take a look at new features in Kadence, the Kadence Marketplace, the upcoming Kadence Amplify event, and more.