Digital Investors

After roughly 300 website deals and more than $7 million in sales, Joe Burrill has learned what makes one website highly valuable while another struggles to find a buyer.

In this episode, Matt Raad sits down with Joe to unpack what buyers are actually looking for in today’s market.

Joe shares the story behind a $275,000 all-cash website sale at approximately a 3.3x multiple and explains why the buyer valued far more than just the site’s current earnings.

They discuss the importance of brand, authority, traffic diversification, editorial teams and assets that are difficult for competitors to replicate.

Joe also explains why valuation multiples can range from just 1–1.5x for riskier, single-source businesses to 3–3.5x or more for stronger diversified websites.

You’ll also hear what private equity buyers look for, the mistakes that can destroy a website’s resale value, and how AI is changing what makes a digital asset attractive.

If you own websites, want to buy one, or want to build something you can eventually sell, this episode gives you a look at the market from someone who has spent years doing the deals.

Learn the Online Income Skills That Can Make $10k/mo from your laptop?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

What does AI say about you when someone searches your name?

For high-level founders, executives and private equity professionals, the wrong answer can cause serious damage to their reputation and business.

In this episode, Matt Raad speaks with Champions student Joe, who has built a six-figure digital service business helping clients take control of their online narrative.

Joe combines AI, personal branding and psycholinguistics to help large language models understand exactly who his clients are and what they have achieved.

His minimum engagement is US$25,000, his average engagement is around US$80,000 and he has generated US$300,000 worth of work in just nine months.

Joe shares how he discovered this unmet market, found his first clients through his personal network and built the business while still working a day job.

He also explains why this has been the easiest service he has ever sold and why AI is creating an enormous money-making opportunity for people willing to learn, solve problems and do the work.

Learn the Online Income Skills That Can Make $10k/mo from your laptop?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

Lucy built the foundations of a six-figure business from a hospital bed.

Not metaphorically. Literally.

After her health collapsed, Lucy and her partner Reefe were forced to shut down their solar business, move in with family and face some very dark financial moments, all while raising two young boys.

But instead of waiting for life to get easier, Lucy started learning digital skills from her hospital bed.

That decision changed everything.

In this episode, Lucy shares how they rebuilt their business, got Reefe off the tools, multiplied their income and created a genuine Lifestyle Freedom business around their health and family.

If you’re going through a hard season, this is one you’ll want to hear.

Learn the Online Income Skills That Can Make $10k/mo from your laptop?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

Could learning one practical digital skill become your ticket out of the 9-to-5?

And could learning these digital skills actually give you the income and freedom you're looking for?

It did for Steph but it wasn't always like that.

Steph was a teacher who had become frustrated with where she was at.

But instead of staying put, she decided to learn digital skills.

Specifically, she learned how to build websites and how to get them to show up in Google when people search.

That was only the beginning. Today (just two years later) Steph has won three national awards.

And she's was advising multimillion-dollar tradie businesses on SEO, AI and digital growth.

Today, you'll hear how she made the leap to former school teacher to web designer to now digital advisor.

So if you’re looking for an accelerator path out of your 9-to-5 and into something online, listen to Steph’s full story.

Learn the Online Income Skills That Can Make $10k/mo from your laptop?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

AI is changing what’s possible for everyday people who want to build a Lifestyle Freedom business. In this episode, Matt Raad sits down with Lucy Wood to unpack how they’re using AI inside the eBusiness Institute to help beginners build, buy and grow profitable online businesses faster than ever before. You’ll discover how AI is helping students complete work that once required entire agency teams, why one student was able to build three client websites worth $10,000 in just 10 days, and how due diligence that once took 6–7 hours can now be largely completed in under 30 minutes. Matt and Lucy also reveal the two pathways they’re seeing work for beginners: becoming a Digital Advisor for local businesses or building a portfolio of income-producing websites. If you’re wondering whether AI is a threat to your career or an opportunity to create more income, flexibility and freedom, this episode will give you a very different perspective.

Learn the Online Income Skills That Can Make $10k/mo from your laptop?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

At 25, Henry was earning $105,000 a year as an electrical engineer.

He had a career most young adults want and would be afraid to leave.

But what if leaving was one of the best things he did?

In this interview, you'll hear why he left his "safe" engineering job, how he got the confidence to quit. And how he's on track to making $15,000 from his new online business.

If you're in a well-paid job that's hard to leave, listen to this interview to hear how Henry did it so you can too.

Learn the Online Income Skills That Can Make $10k/mo from your laptop?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

Most people think earning an income online means starting an -e-commerce business, doing dropshipping, or selling cheap digital products.

In this interview, Matt Raad break down the two proven pathways him and Liz have used to help hundreds of people make money online.

If you want to escape the 9-5 or corporate grind, learn AI & digital skills, build a lifestyle income business remotely, and create a saleable asset, then listen to today's interview.

Learn the Online Income Skills That Can Make $10k/mo from your laptop?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

12 months ago Josh hit $5,000 a month from his side hustle.

Today he's at $20,000 a month!

And he's done it as a FIFO worker while still finding time to be a husband and dad of three.

He hasn't just built himself another job either...

What he has built is almost worth 7-figures if he were to sell.

So, how did he do it and how can you?

That's what we'll be sharing in this interview.

You'll hear how he gets clients without running a single ad or cold calling.

Plus, how he delivers amazing results without doing all the work himself.

If you're a people person and can hold a conversation, this is a great business model for you.

Learn the Online Income Skills That Can Make $10k/mo from your laptop?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

In this episode, Matt Raad and Steph break down why digital business is the smarter bet in 2026. Steph shares how she replaced her job income within a year, running a solo digital agency with one contracted tech person and AI. Matt tells the story of Alyssa, a 19-year-old who built websites for local businesses in a small country town and had her husband join her within 18 months.

You'll hear why Matt calls property a "million-dollar anchor" for young Australians right now. And why a digital agency earning $30K a month is valued at seven-figures and much much more.

Learn the Online Income Skills That Can Make $10k/mo from your laptop?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

What does financial freedom actually mean in 2026, and what does it really take to get there?

In this episode, Lucy interviews Matt Raad and asks the questions most educators in this space avoid. What is a realistic timeframe for someone starting from scratch? What does it cost before it pays you back? And what is the first financial goal actually worth chasing?

Matt shares why websites are not passive anymore, why 12 months is the honest starting timeframe, and why making your first $1,000 online matters more than the money itself.

He also walks through the income milestone where things genuinely start to shift, the moment when building a business part time starts giving you real choices, not just extra income.

Plus, the way people define financial freedom has changed completely since COVID. The goal is no longer a big exit or a million dollars. It is simpler than that, and for most people, much closer than they think.

Learn the Online Income Skills That Can Make $10k/mo from your laptop?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip