Many athletes lose the interest of college coaches, universities, general managers, businesses, etc. due to a lack of performance in the classroom, negative social media behavior, interpersonal relationships, etc. Coach Dunham, Director of 4DUSnapping, discusses the importance of an athlete's personal brand and how quickly it can be positively/negatively affected. Dunham and host Dan Lundy cover topics on recruit-ability, social media presence, the importance of your 'circle,' and readily available resources to use when marketing yourself.

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