Passle CMO Series Podcast

Episode 10 - CMO Series Digital Masterclass: Gareth Osborne and John Riley on How to Build Seamless Client Experiences

Listen Later

Top-tier client experience is essential for law firms to stand out in a busy market. By prioritising usability and aligning with client needs, firms can showcase expertise, simplify engagement, and build trust, driving inquiries and conversions in a digital-first landscape.

In this episode of CMO Series Digital Masterclass, Charlie Knight is joined by Gareth Osborne, Managing Director at MRM UK, and John Riley, Head of Strategy. Together, they delve into the critical role of client experience, exploring how firms can unlock value by deeply understanding their clients' needs and motivations.

Gareth, John and Charlie Cover:

  • The biggest considerations for law firms embarking on a website project, and where most go wrong 
  • Guidance on how firms can identify when client experience should be a key focus 
  • The "Discover, Define, Deliver" framework and how it helps to understand a firm’s unique challenges and opportunities to shape a website project
  • How to assess both digital and human interactions within a firm and ensure these touchpoints are integrated throughout a website overhaul
  • How to leverage digital platforms to drive sustainable growth by aligning technology decisions with long-term business goals
  • Advice for CMOs who may need to focus on client experience when starting a website project 

    •  

    ...more
    View all episodesView all episodes
    Download on the App Store
    Passle CMO Series PodcastBy Passle
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    4 ratings

    More shows like Passle CMO Series Podcast

    View all
    Pivot by New York Magazine

    Pivot

    9,522 Listeners

    On The Merits by Bloomberg Industry Group

    On The Merits

    33 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,468 Listeners

    FT News Briefing by Financial Times

    FT News Briefing

    675 Listeners

    What Next | Daily News and Analysis by Slate Podcasts

    What Next | Daily News and Analysis

    2,393 Listeners

    Americast by BBC News

    Americast

    736 Listeners

    The Lawyer Podcast by The Lawyer

    The Lawyer Podcast

    1 Listeners

    The Matt Walker Podcast by Dr. Matt Walker

    The Matt Walker Podcast

    907 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,181 Listeners

    ZOE Science & Nutrition by ZOE

    ZOE Science & Nutrition

    2,071 Listeners

    The Rest Is Entertainment by Goalhanger

    The Rest Is Entertainment

    877 Listeners