Brands are needing to adapt to the reality of new times in the ever-changing landscape of marketing to customers. We chat to Reza Khadjavi co-founder and CEO of Shoelace. Shoelace is an app that believes ad experiences should be more engaging by telling a story which builds an emotional connection to create loyal customers.

As Generation Z enters the workforce, brands need to be smarter in how to engage with customers. Reza chats about how as a startup they continually talked and listened to customers to build their concepts that lead to their philosophy of how ad retargeting should be done.

Special Guest: Reza Khadjavi.

Sponsored By:

• Rewind.io

Links:

• Shopify — The ecommerce platform made for you
• Milk Bottle Labs — Ireland's No.1 Shopify Experts
• Shoelace — Create memorable experiences that build brand equity and increase revenue with Customer Journey Retargeting.