Shopify with Milk Bottle Show

Shopify says one number. GA4 says another. Which one do you trust?

Kevin McLaughlin, founder of SlideRule Analytics and the builder behind one of Shopify's most installed GA4 apps, explains where the gap comes from, how AI shopping assistants and EU consent rules are breaking attribution, and the few metrics smaller stores should watch every week.

🔗 Links

SlideRule Analytics
SlideRule Analytics App
Kevin McLaughlin on LinkedIn
Shooopr.com - Shopify Store Audits
Our Shopify Portfolio
Keith on LinkedIn
Milk Bottle Labs
Work with Us
All Podcast Episodes

Every Shopify merchant knows the email: 'I ordered the wrong size - can you change it?' Hamish McKay got thousands of them a month running customer experience for a large merch operation, so he built the fix. Order Editing is a post-purchase self-service platform that lets shoppers swap products, correct addresses and cancel items before fulfilment, without opening a ticket - and sells them something else while they're there. It now runs on 1,600+ stores including Gymshark, TOMS and Mejuri. We get into the operational reality of the edit window, the money hiding in failed deliveries, and what happens to support when AI agents start placing the orders.

Sponsored by:

• Shooopr

Promo: 30-day free trial of Order Editing

Show Links:

• Milk Bottle on X
• Milk Bottle Labs
• Milk Bottle Podcast on Apple
• Milk Bottle Podcast on Spotify
• Order Editing
• Order Editing Demo
• Order Editing App

In a supplement market bursting at the seams, science beats hype every time. On this episode, we're joined by Dr. Daniel Jones, formulation expert and co-founder of At One - a brand he recently brought to Shopify. With almost 15 years spent perfecting the craft of supplement formulation, Daniel shares what it really takes to build a supplement brand that stands out: rigorous science, a genuine understanding of what consumers need and a refusal to cut corners. Whether you're in the wellness space or just curious how great products get made, this one's packed with insight.

Keith sits down with Dan Kavanagh from Ignition Search to unpack how AI is reshaping SEO. They cover the challenges facing ecommerce stores today and how merchants can adapt. A must-listen for Shopify sellers wanting to stay discoverable and give customers the kind of experience that ranks.

Sponsored by:

Links:  

In this episode, Vicki O’Callaghan, owner of Babyboo.ie, joins us to unpack her brand’s transition from WordPress to Shopify. Like many scaling Irish e-commerce businesses, Vicki reached a point where her old platform was holding her back. 

We discuss her replatforming journey with Milk Bottle Labs - covering everything from data auditing and theme customisation to setting up payments and executing a clear plan to protect SEO, sales and the customer experience during the switch.

Sponsored by:

Links:  

John Readman, CEO and Founder of Ask Bosco, joins Keith to share his vision for transforming e-commerce marketing through AI-powered intelligence. With his extensive background in digital marketing, John understands firsthand the frustrations businesses face when trying to make sense of their marketing data across multiple platforms and channels.

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle on X
• Milk Bottle Labs
• Milk Bottle Podcast on Apple
• Milk Bottle Podcast on Spotify
• ASK BOSCO
• ASK BOSCO on X
• 50% off the first 3 months' licence of ASK BOSCO® AI analytics platform

In this episode, Keith Matthews and Andrew Power from Vially discuss the European Accessibility Act. They cover its implications for digital businesses, comparing it to GDPR, and highlighting accessibility's importance for individuals with disabilities. The chat also details affected digital products, compliance steps, legal ramifications, and the societal impact of inclusive digital spaces.  

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle on X
• Milk Bottle Labs
• Milk Bottle Podcast on Apple
• Milk Bottle Podcast on Spotify
• Vially.io
• Vially Insight
• Vially LinkedIn

Accurate sizing can be a game-changer for online fashion and apparel brands. Lauralynn Drury of Kiwi Sizing shares the power and return from a simple Shopify app.

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle on X
• Milk Bottle Labs
• Milk Bottle Podcast on Apple
• Milk Bottle Podcast on Spotify
• Kiwi Sizing
• Kiwi Sizing on X
• Kiwi Sizing Affiliate Program
• Kiwi Sizing Shopify App Store
• Staytuned Digital

SparkLayer is a B2B eCommerce platform that integrates with existing online stores, providing a self-service portal for wholesale customers. Alex Weston shares the product's features and how it's changing the B2B space.

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle on Twitter
• Milk Bottle Labs
• Milk Bottle Podcast on Apple
• Milk Bottle Podcast on Spotify
• Milk Bottle Podcast on Google Podcasts
• Sparklayer.io
• Sparklayer LinkedIn

In August 2023, we were honoured to welcome Ciaran Crean, co-founder of MicksGarage.com, as our guest.

MicksGarage.com is an Irish-based eCommerce business that has made a significant impact in the eCommerce sector worldwide and its founders are regarded as eCommerce pioneers.

Ciaran hails from the west of Ireland and has charted an inspiring journey in the world of eCommerce. From modest roots, MicksGarage.com has blossomed into one of Europe's top online marketplaces for car parts and accessories.

But for that episode, our conversation revolved around Ciaran's newest endeavour - Wave OMS.

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle Labs
• Milk Bottle Twitter
• MicksGarage.com
• WaveOMS
• MicksGarage Twitter
• WaveOMS Twitter