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Episode 10: Diego Pineda on Why you Need Thought Leadership Vs. Content Marketing
In this episode, host Bob Geller interviews thought leadership guru Diego Pineda, an author who has carved out a niche advising solopreneurs and business executives; Diego literally wrote the book (see below).
He explains why thought leadership is a better place to invest precious time and marketing resources than content marketing if you are not already a big player or established brand.
These are some of the topics we explored in our conversation:
Diego Pineda
Diego Pineda is the author of two novels, 9 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer. He started his career as a medical writer while writing fiction on the side. Diego is also a book coach helping solopreneurs and business leaders write their first book fast so they can become thought leaders in their industries, gain authority and visibility, and make more money.
Diego's book: Solo Thought Leader
Post on Better Marketing: Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead
Connect Diego on LinkedIn
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By Bob GellerIn this episode, host Bob Geller interviews thought leadership guru Diego Pineda, an author who has carved out a niche advising solopreneurs and business executives; Diego literally wrote the book (see below).
He explains why thought leadership is a better place to invest precious time and marketing resources than content marketing if you are not already a big player or established brand.
These are some of the topics we explored in our conversation:
Diego Pineda
Diego Pineda is the author of two novels, 9 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer. He started his career as a medical writer while writing fiction on the side. Diego is also a book coach helping solopreneurs and business leaders write their first book fast so they can become thought leaders in their industries, gain authority and visibility, and make more money.
Diego's book: Solo Thought Leader
Post on Better Marketing: Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead
Connect Diego on LinkedIn