PR: Done & Doner

AI has been invading every area of our lives since the launch of ChatGPT about a year-and-a-half ago. Especialy with how we find info and get answers online. What does this mean for marketers, especially those involved with content and SEO?

To find out, we invited our friend and SEO guru Mark Traphagen back onto the podcast.

It was a great conversation. In 20 minutes, Mark shed light on these areas:

Thanks, Mark for joining the podcast and sharing your insight!

You can find Mark and connect with him on LinkedIn:

https://www.linkedin.com/in/marktraphagen/

Also, he posts regularly on the seoClarity blog:

https://www.seoclarity.net/seo-content-learning-center

Shahar Silbershatz, CEO of reputation management and analytics firm Calber joined the podcast in a fascinating conversation about the impact of executive brands on company reputation and business. That was the just the main course; the 30 minutes were crammed with useful and actionable info across a number of topics that should be of great interest to comms pros. We discussed:

Shahar shared interesting case studies, especially around a PR campaign regarding Elon Musk and Tesla's business performance that got covered in Reuters, CNN and others.

He also dished on survey data about the reputations of tech CEOs, answering:

We think you will enjoy and get a lot out of this podcast, so check it out. And thanks, Shahar, for joining, and sharing your insight.

To get in touch with Shahar, you can connect with him on LinkedIn https://www.linkedin.com/in/silbershatz/

Caliber Website https://www.groupcaliber.com/

In Tech we Trust? post https://www.groupcaliber.com/in-tech-we-trust/

CNN story: What's wrong with Tesla? https://www.cnn.com/2024/04/07/business/tesla-ev-sales-slowdown-stock/index.html

Podcasts have taken off, and many are seeking to leverage the medium for brand building and thought leadership. 

Most PR teams have likely by now gotten involved with pitching podcasts and getting spokespeople on the shows. But what about launching a CEO podcast?

In this episode, PR, Done and Doner host Bob Geller spoke with Saul Marquez, the CEO and Founder of Outcomes Rocket, a globally recognized digital marketing agency and podcast of the name. Saul also hosts the show, which features interviews with the most inspiring leaders in healthcare.

We had a great chat in which Saul demysitified the process of launching a CEO/executive podcast, and shared interesting data and insights about the benefits and potential ROI. Here are some of the questions and points we discussed:

During the show, Saul shared some interesting third party research findings, e.g. 55% of business owners and founders listen to podcasts daily. You can download the report here:

https://lowerstreet.co/blog/reach-ceos-and-other-key-decision-makers-with-podcasts

We hope you enjoy the episode. Feel free to contact Saul at [email protected]

Thanks, Saul for participating and sharing your insights.

We discussed what went wrong, what went right, and offered tips (and yes, maybe a little snark), through the lens of long time PR pros.  Participating were:

It was a lot of fun (not that we take great pleasure in painful interviews; spend a lot of time helping clients avoid or navigate such situations). 

There were many cringeworthy moments, and unforgettable quotes, from interviews of Elon Musk, X CEO Linda Yaccarino, several Ivy League universtiy presidents, and Oracle CEO Saffra Katz.

So check it out, we'd love to hear any feedback and hope you enjoy. And thanks, panel, for offering your insights.

This is a special episode covering the situation in Israel, recorded one month after the terrible attack.

It is a time of tragedy and strong emotions; and it is not always clear how to best respond - how should companies communicate? Should they get politcial and react to anti-Israel sentiment?

We invited guests who work on the ground in the Israeli tech community, a Fusion PR partner and a client:

It was an intense, wide ranging and sometimes emotional discussion that sought answers to these questions:

Also, Shai Alani spoke about an effort organized by Israeli marketing executives to bring stories to the media and counter anti-Israel narratives. If you want to find out more, and help, please contact Shai on LinkedIn.

Thanks, Shai and Yotam! Stay safe and strong.

This episode features a chat with Eric Yaverbaum, CEO of ⁠Ericho Communications⁠ and author of Public Relations for Dummies and Leadership Secrets of the World's Most Successful CEOs.

He uses the latest influencer scandals (e.g., with Twitch star Kai Cenat and YouTuber Mr. Beast) as a lens to view the state and future of crisis management. Eric speaks at length about

It was a fun and interesting conversation. Eric shared examples, citing some famous names he has worked with (celebrities, influencers and brands). He shed light on these topics and others:

Thanks, Eric, for joining and sharing your insight!

Host Bob Geller spoke with Stacey Ross Cohen recently about her new book, Brand Up (co-authored by Jason Shaffer and Alan Katzman), and the personal and company branding connection.

Stacey is an accomplished PR pro and entrepreneur who earned her stripes on Madison Avenue and at major TV networks before launching and growing her own agency, Co-Communications.  She is a frequent speaker at TedX and industry conferences.

We discussed the challenges and opportunities in personal branding, from the junior employee to the C-suite, covering these topics and others:

Thanks for tuning in! And thank you, Stacey, for sharing your insights.

It was a wide ranging discussion which covered these topics:

We had a great conversation. Since body language is inherently visual, you may want to watch the video on video-enabled podcasts or our YouTube channel. Thanks for tuning in! And thank you, Gregory, for sharing your insights.

Here is The Behavior Panel website and a link to Gregory Hartley's books - he's written ten on the topic.

For more information or to suggest guests or topics, please email [email protected]

Last time the podcast covered ChatGPT and its impact on PR, media and other fields. In this episode, we invited a panel of experts to discuss the adoption of LLM, generative, and other forms of AI in PR. Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.  Host Bob Geller moderated the session which, included

We covered these points and others:

Thanks for tuning in! And thank you, panel, for sharing your insights with PR, Done & Doner.

For more information or to suggest guests or topics, please email [email protected]

Is ChatGPT a threat or opportunity for creative and knowledge-driven fields like PR and journalism?

We invited two PR pros and  an AI wonk / entrepreneur to help us understand what is happening and where things are going.  Host Bob Geller moderated the discussion with these panelists:

It was a lively and wide ranging conversation.  The participants covered these points and others:

Please contact [email protected] to offer feedback, and suggest topics and podcast guests.  Thanks for tuning in!